Affiliate Network Wants YOU… What
Should you Want from Them?
You could be lolly gagging about choosing a
marketing network but the truth is networks want you.
The amount of competition going today in network
commerce has continued to grow that every available opportunity has to
be taken in order to advance a business. You want to have a good
standing with your future affiliates, join an affiliate network that
could improve your standing with your affiliates.
When you have finally made that decision do not
overlook the small and new networks. Their names might not be as
established (although many are) but these are the ones who usually
offer reduced fees promotion to get your membership.
These are the list of benefits that you should be
looking in a marketing network that could do your business the
improvements that you need.
Protection from Fraud. This gives the most benefit
to affiliate merchants that go for the cost per click model. The idea
for the system is to protect both you and the affiliate from fraud.
More Sophisticated Tracking. Tracking cookies are
not reliable for the affiliates. They look for merchants that employs a
more sophisticated tracking that they can refer to for the transactions
that they endorsed to a merchant's site. They will choose latest
technologies of tracking that can provide both you and the affiliate
with reliable reports.
Integrity. Try to find out if the network has a
bad reputation with affiliates, avoid them. There are affiliate
networks that are downright dishonest. You would not want to be
identified with them. The problem lies basically in good tracking
systems. Look for networks that applies these technology and it will
improve you reputation with your marketing affiliates aside from the
often contested commissions that are not being properly tracked and
Don't be impressed by numbers. What is the network
reputation among other merchants and even with marketing affiliates?
It sometimes happens that there are networks with
a large number of memberships that are questionable. Some of these may
already be dormant and inactive accounts, some may be merchants that
does not have a very good standing with marketing affiliates, while
others may not really be producing the results. On the other hand there
are small networks that are generating traffic and sales for its
merchants. Quality of service rather than membership numbers applies
Try also to find out the terms and criteria
network that the network has for its merchants and compare.
Customer Service. Usually the first thing that
suffers in any growing business is customer service. When customer
service suffers reputation and reliability goes down with it. Find a
good marketing network that is steadily increasing its membership but
is able to maintain excellent customer service both for the merchant
and the marketing affiliate.
Direct contact with the affiliate. You may want to
have direct access with your marketing affiliates. Although this is not
always possible through the network, it may still be helpful to ask.
Gaining direct access to your affiliates can help you form valuable
relationships with them.
Promotion. In signing up with any network
affiliate, find out as much as possible the amount of exposures that
the network can provide. For example, is your site to be included in
its program in its e-mails, promote you as a client, issue a press
release, place a link on its website?