What You should know about Search Engines
There are three major players in the search
#1 Google - 47%
#2 Yahoo - 33%
#3 MSN - 10%
#4 Others - 10%
All other providers are sharing the remaining 15%
· Competition in this area is heated and search engines are
squaring it out for the top spot.
· Google and Yahoo also power the free and paid listings
featured in AOL, Netscape, Lycos, Ask Jeeves, Hot Bot, Teoma, Lycos,
Alta Vista, and All the Web.
· MSN is also coming out with their own search engine
technology and may not be powered by Yahoo for long.
· These search engines are occasionally changing their
algorithms to provide the most reliable information that it can give to
Why are these facts important?
· In order for you to be successful
with your online business, you have to optimize your site including
your tools and resources, for you to have a high ranking with the
· Knowing which major player is powering your search engine
will enable you to focus on the optimization of your sales effort. It
will open up choices for you to select search engines that will give
you better traffic.
· The occasional change that is being done in their
algorithms changes occasionally the rules of the game. The tools that
you used last time to improve your rankings may not work out on the
This however minimizes the trick used to gain
high-ranking spots. It also maintains the integrity of free search and
maintains the reliability of the search engines at providing
Search engines performances are continuously being
upgraded. It is being designed to detect keyword stuffing and spamming
techniques. Because of this, lists can be dropped from the rankings and
marketers will find themselves working hard on revamping and
resubmitting their sites to be listed again.
Search engines have learned to identify the tricks
and it does not want to be manipulated by marketers.
Imagine coming out with a very good strategy to
put a business on a high rank only to find out that the tactics used
were what the search engines has been designed to detect and cross out.
Many merchants have been doing this only to find out later that they
have to re work their sites all over again. You wouldn't want the same
thing happening to you. The best trick is to work patiently with the
Following is a list on what search engines are
looking for when it indexes a site:
Creating free for all linkages. Creating linkages
on pages in your site that invites everyone ranks very low in search
engine relevancy ratings. Your rating points will go down with it.
Creating link farms. This is an old spammer trick
that angers search engines, creating multiple and tiered link sites
that points to theirs. Even when string of keywords are used and
intentions well hidden, the search engines will detect this one.
Creating Irrelevant links. Search engines will
detect irrelevant links. When the search engine finds links that have
nothing to do with the content of the site linked to your web, it will
drop your relevancy ratings.
Creating irrelevant keywords. You could be
penalized for irrelevant keywords that are not relevant to the content
of your site.
Keyword stuffing the meta tags. Repetitious
keywords in the Meta tags do not earn high rankings anymore.