Rating your Affiliate Business High on Search
Engines
The competition for better search engine rankings created a field of online
marketing
strategies that gave also gave way to spamming.
But, this is not to say though that everyone who practiced tricks
similar to
spamming activities is an unscrupulous business site owner. There are
many activities that are smart to use if the site owner wants to
attract more visits to his website without resorting to spamming.
Search engines today can easily detect most spamming and
lower a sites relevancy ratings when it has detected certain practices
like keyword stuffing in
meta tags, irrelevant keywords, irrelevant linkages, link farms and
free for all links are being practiced by a website owner.
There are still many options available to web site
owners that are considered "White Hat" or safe promotional methods.
Some of the basic guidelines when performing search engine optimization
are.
- Link only with relevant sites.
Linking with relevant sites places you together with a common targeted
market or neighborhood. Search engines give high ratings also for the
quality of
content common to the two linking sites. They will also notice where on
the page the link is located. Links within the text of the page have
more weight than links in the footer.
The more relevant the common content has, the better it will place you
on ratings.
- Include only relevant keywords in
your Meta keyword tags. You may be penalized by search engines for
including keywords that have nothing to do with the content of the page
the meta tags are part of.
- Search engines will also penalize
pointer pages (also called Doorway pages) in your site. To avoid this,
create contents rich pages
that will provide users with useful information. Creating multiple
sites that have no content except for the purpose of being a doorway
to your site will be detected and penalized.
- Do not "Cloak" keywords. This is done by hiding
the keywords on your page in any way. A common way is to repeat the
keywords over and over on the bottom of your page and change the text
color to match the back ground. All of the major search engines can
detect cloaking.
Content rich information will
drive traffic to your Affiliate web site.
Having content rich information pages will boost
your ranking in the SERPs (search engine result pages). Search engines
love content rich pages and will direct
traffic to the sites will the most relavant content to a visitors
search.
- Submitting your site to online
directories can also improve traffic to your site.
Do not limit your
submission to big directories. Having your site on smaller directories
can increase your ranking with major search engines.
For additional information on directory sumission
read our page on Submitting
your Affiliate web site to Directories
You will find our Affiliate
Marketing Guide Directory to be an excellent source of
Directories and othe ways to increase the links to your affiliate web
site.
- Link to other content rich sites.
You do not have to stop with one info page. The more you create links
with
relevant sites, the more you can multiply your site with separate links
that points to your site where you can use specific keyword phrases to
each individual site.
Search engines are frequently changing thier
algorithms to detect tactics that online marketers sometimes apply in
order to boost thier rankings. Visit SEO forums and reputable blogs
frequently to keep up on the best ways to promote your affiliate
website. You will find many good blogs and forums in the Marketing Tips section of the Affiliate Marketing Guide Forum
Many Search engines do not be use a
common
approach in ranking sites. What may rank well for Yahoo may rank lower
in Google and vice versa. Plan on doing some reseach on each search
engine that you would link to rank well in.
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