Why submit your Affiliate web site to Directories
There are four main benefits to submitting your affiliate marketing
website to web directories. Not all directories cover all four
benefits; some only provide a few or are of no benefit at all.
- Passing authority
- Passing page rank (PR)
- Keywords in text of links pointing to your site.
After reading through this you might want to go
through the Directory
Sites and Services in our Affiliate Marketer Guide Directory.
Some directories are more trusted than others;
good examples of trusted web directories are the DMOZ and Yahoo
Directories. The search engines have more trust that if a site is
included in these directories it must be a better site. There are
likely many more web directories that can be included to this list,
although only the search engines know for sure which ones qualify.
The best way to guess which ones are considered
authority web directories are the directories PR, the age of the
directory, the quality of the links in the directory including the link
text and description, and how well the directory is organized.
Not all directories are made so that they will
pass PR well. Some will try to stop the passing of PR by adding
“No Follow” tags to the links, the head portion of
the page, or the robots.txt page.
Even if the directory does hinder the ability to
pass PR, it still may be worth getting a link to your site into.
Remember that the main reason you want links to your site is for
traffic. If the directory is likely to be sending you traffic it is
worth the effort to submit to the site, and might even be worth paying
Not all directories will give you traffic, in fact
most will not. And even the most prominent directories like DMOZ and
Yahoo, often send very little traffic.
Some web directories are an exception to this
rule. Niche directories often send a nice flow of traffic to your site.
A high traffic travel directory, for example, will likely send traffic
to your site each week. Often though these directories know that they
are sending traffic and you will be required to pay to get into the
Another good example of a directory designed to
send traffic is the directory attached to the Affiliate Marketing
Guide. This guide is designed to help affiliate marketers find the
resources they need, so links are found throughout this site, which
direct potential visitors to categories of the directory, which contain
sites they will be interested in.
Search engines use link text to help determine
what a site is about. Lower quality directories are an excellent source
of keyword based link text. Often they will be of little benefit in
passing Authority, PR, or Traffic, but you can use the huge quantity of
them to help the search engines know what your site is about. That does
not mean that you spam the directory with link text that is only a
bunch of keywords, but often you can adjust the link text you suggest
to include a keyword.
Adding your affiliate marketing site to
directories can be a lot of work, but it is worth the expense. One good
resource that can help you get the job done quickly is found at Easy
Directory Submission. There are also a number of businesses
that can do the work for you at a very reasonable cost, you will find
Directory Submission Services